This article is about Brian Wong, a 19 year old UBC graduate, who started a 2nd company start up, Kiip, which gives mobile game players rewards such as vitamin drinks, $100 Sony tablet, etc for reaching a great level of success in the games. The purpose of this business is rewarding tangible goods for virtual accomplishments which makes the people feel satisfied and have achieved something great.. Big companies such as Dr. Pepper, Sephora and 1-800 Flowers have been supporting this business. The company and rewards are currently only available in U.S. but promised that it’ll also be available to Canada.
I’m shocked by the fact a young entrepreneur has reach a great level of success with a creative business. Also this business idea is respected by many people such as gamers because this business shows huge amount of respect to those who worked so hard in reaching high levels of gaming. I also like this idea because it makes people feel special at what they are good at even though these talents were never praised.
I believe this business is successful because it shows that people are finally appreciated for something parents believe as useless or immature when it could actually show great reflex skills, hand coordination, etc. Also, in this century, we’ve been very dependent on technologies, so mobiles, video games consoles, computers and other technologies are very common around the youth. For example, in Korea, the computer game, StarCraft, is known as an actual game “sport” and people pay to watch gamers compete in this game. The gamers are appreciated for their game play and skills. Also it’s very popular amongst youth and other aged people. Therefore since they’re appreciated for what they do, Kiip, does the same.
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